Some of the new features in the updated Sweet Pea Floral Design site are:

• Slideshow on the home page for a dynamic presentation
• Easy to use WordPress content management system
• Integrated News/Blog
• New Logo

Some of the new features in the updated Eventfull Planning site are:

• Slideshow on the home page for a dynamic presentation
• Easy to use WordPress content management system
• Integrated News/Blog

Some of the new features in the updated Biotta Naturals site are:

• Slideshow on the home page for a dynamic presentation
• Interactive Map for finding the product in a store near you
• Easy to use WordPress content management system
• Integrated News/Blog

You’ve done all the hard work getting a new contact to your site. Now what? Many sites fail to give the user any direction on where to go next on their website. There are several easy fixes to this problem.

A. Make sure your navigation bar is easy to find and use. Whether it’s across the top, or down the left side, the navigation should be the first items users see on the site.

B. Create ‘hot spots’ or call to action boxes that users can click on to drive them to the most important areas of the site.

C. Make sure your phone number and contact email are right at the top right of the page so no one has to search for your contact info!

2. Social Media is Your Friend.

Facebook, Twitter and Linkedin are not only great ways to stay connected with your clients but they are now an essential business tool for any website today. Get your social media sites set up and link them to your site. Anytime you post a new blog entry or news update, create a link on your Facebook, Twitter & Linkedin accounts and you will generate traffic to your site and interest in what you have to say.

3. Newsletter Sign Up or White Paper Download

Having a sign up section on your site is a great way to capture visitor information by offering them a newsletter or White Paper download. Once you have this information, you can create a relationship with the new user by emailing updates and special information about your company.

4. Photo Gallery

It’s important to have a photo gallery that is up to date with the latest and greatest works of your company. People are very visual, so the more you can show of what you have the better.

5. Update your Content.

A blog has become another essential tool for a website today. It offers to the opportunity to present you as an expert with the latest tips and tricks. It also gives you chance to show off your latest work. Keep in mind that users are looking for blogs that are up to date and if you haven’t updated your blog in over a year, some people may wonder if your still in business.

The result was a clean, professional site that highlighted their services and created an inviting presence for their clients. I also created a unique logo mark for the site that combined a human icon with a comment icon to compose a unique brand. The site also features plenty of areas for client contact as well as a blog for relevant content.

Thinking of updating your website?

Carroll Creative can create custom WordPress sites for a minimal investment. Freshen up your look and create a site that connects with your customers. Call or email Leah at leah@gocarrollcreative.com or 317.496.0466 for inquiries.

The new site, developed in WordPress, boasts a feature rich content management system. Now, they can add photos, news stories on the Daily Dish, furry guest photos and link to their social media sites. The site also displays more photos of the two Puptown locations so that guests get a peek on all of the character and charm Puptown has to offer. And with the integrated Webcam, they can also see their pups at play!